I am a faculty member in the Marketing department at the Business School and a Golda Meir Fellow of the Hebrew University of Jerusalem.

I specialize in the economic and empirical analysis of consumer and firm behavior as they relate to marketing activities, with a particular focus on the advertising industry.

The advertising industry is ever-changing and I research different aspects of the relationships between advertisers, advertising agencies, and media. My work in this area has been published in the top marketing journals such as Marketing Science and Journal of Marketing Research.

My background is in Economics and Statistics and I received my PhD in Quantitative Marketing at the Haas School of Business at the University of California at Berkeley.

I am the Academic Director of International Exchange Programs at the Jerusalem Business School and the HUJI representative of the Marketing in Israel Community Committee.