A highly rated course by students each year in the MBA program.
In this course we apply Marketing Strategy through Simulation Games. We integrate marketing elements while developing strategic thinking. Participants from all disciplines gain valuable insights into the strategic managerial decision making world.
This course is in cooperation with the Israel Anti-Drug Authority http://www.antidrugs.org.il/english/default.aspx In this course we discuss and implement various aspects of the changing advertising world.
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