Hagit Bonny-Noach and Horsky, Sharon . 2022. “Post-Pandemic Cannabis And Gambling Policy Changes To Attract Tourists May Lead To Future Health Problems And Costs”. Journal Of Travel Medicine. https://academic.oup.com/jtm/advance-article/doi/10.1093/jtm/taac117/6759131.

Yuval Arbel, Ben-Shahar, Danny , Horsky, Sharon , and Varsno, Naor . 2018. “Time-To-Sell Of New Green Housing”. Journal Of Sustainable Real Estate, 10, 1, Pp. 33-58. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2989500.

Dan Horsky, Horsky, Sharon , and Zeithammer, Robert . 2016. “The Modern Advertising Agency Selection Contest: A Case For Stipends To New Participants”. Journal Of Marketing Research, 53, 5, Pp. 773-789. http://bschool.huji.ac.il/.upload/publications/sharonHors/AdvertisingAgencySelectionContest.pdf.

Michal Herzenstein, Horsky, Sharon , and Posavac, Steven S. . 2015. “Living With Terrorism Or Withdrawing In Terror: Perceived Control And Consumer Avoidance”. Journal Of Consumer Behaviour, 14, 4 July/August, Pp. 228-236. http://bschool.huji.ac.il/.upload/hujibusiness/Sharon/Living_With_Terrorism.pdf.

Sharon Horsky and Varsno, Naor . 2013. “My House Is Green! Marketing A House As Green”. Journal Of Innovative Marketing, 3, 1, Pp. 57-61. http://bschool.huji.ac.il/.upload/hujibusiness/Sharon/Marketing_House_Green.pdf.

Sharon Horsky, Michael, Steven C. , and Silk, Alvin J. . 2012. “The Internalization Of Advertising Services: An Inter-Industry Analysis”. Review Of Marketing Science, 10, 1 (October), Pp. 1-35. http://bschool.huji.ac.il/.upload/publications/sharonHors/InternalizationofAdvertisingServices.pdf.

Heather Honea and Horsky, Sharon . 2012. “The Power Of Plain: Intensifying Product Experience With Neutral Aesthetic Context”. Marketing Letters, 23, 1, Pp. 223-235. http://bschool.huji.ac.il/.upload/publications/sharonHors/ThePowerofPlain.pdf.

Sharon Horsky and Honea, Heather . 2009. “Do We Judge A Book By Its Cover And A Product By Its Package? How Affective Expectations Are Contrasted And Assimilated Into The Consumption Experience”. Advances In Consumer Research, 36 . Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pp. 699-700. http://www.acrwebsite.org/volumes/v36/NAACR_vol36_193.pdf.

Michal Herzenstein and Horsky, Sharon . 2007. “Marketing Under Frequent Terror Attacks”. Advances In Consumer Research, 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pp. 598-600.

Sharon Horsky. 2006. “The Changing Architecture Of Advertising Agencies”. Marketing Science, 25, 4, July-August, Pp. 367-383. https://mba.biu.ac.il//files/mba/shared/staff/u37/sharon_ms.pdf.

Sharon Horsky. 2003. “Examining The What Is Beautiful Is Good Effect: The Role Of Attractive Design And Positive Affect In Increasing Product Evaluations”. Proceedings Of The Society For Consumer Psychology Winter, Postdam Ny: Society For Consumer Psychology, Christine Page And Steven S. Posavac (Eds.).