Publications

2018
Yuval Arbel, Danny Ben-Shahar, Sharon Horsky, and Naor Varsno. 2018. “Time-to-Sell of New Green Housing.” Journal of Sustainable Real Estate, 10, 1, Pp. 33-58.
2016
Dan Horsky, Sharon Horsky, and Robert Zeithammer. 2016. “The Modern Advertising Agency Selection Contest: A Case for Stipends to New Participants.” Journal of Marketing Research, 53, 5, Pp. 773-789.
2015
Michal Herzenstein, Sharon Horsky, and Steven S. Posavac. 2015. “Living with Terrorism or Withdrawing in Terror: Perceived Control and Consumer Avoidance.” Journal of Consumer Behaviour, 14, 4 July/August, Pp. 228-236.
2013
Sharon Horsky and Naor Varsno. 2013. “My House is Green! Marketing a House as Green.” Journal of Innovative Marketing, 3, 1, Pp. 57-61.
2012
Sharon Horsky, Steven C. Michael, and Alvin J. Silk. 2012. “The Internalization of Advertising Services: An Inter-Industry Analysis.” Review of Marketing Science, 10, 1 (October), Pp. 1-35.
Heather Honea and Sharon Horsky. 2012. “The Power of Plain: Intensifying Product Experience with Neutral Aesthetic Context.” Marketing Letters, 23, 1, Pp. 223-235.
2009
Sharon Horsky and Heather Honea. 2009. “Do We Judge a Book by its Cover and a Product by its Package? How Affective Expectations are Contrasted and Assimilated into the Consumption Experience.” Advances in Consumer Research, 36 . Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pp. 699-700.
2007
Michal Herzenstein and Sharon Horsky. 2007. “Marketing Under Frequent Terror Attacks.” Advances in Consumer Research, 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pp. 598-600.
2006
Sharon Horsky. 2006. “The Changing Architecture of Advertising Agencies.” Marketing Science, 25, 4, July-August, Pp. 367-383.
2003
Sharon Horsky. 2003. “Examining the What is Beautiful is Good Effect: The Role of Attractive Design and Positive Affect in Increasing Product Evaluations.” Proceedings of the Society for Consumer Psychology Winter, Postdam NY: Society for Consumer Psychology, Christine Page and Steven S. Posavac (eds.).