Citation:
Sharon Horsky, Michael, Steven C. , and Silk, Alvin J. . 2012. “The Internalization Of Advertising Services: An Inter-Industry Analysis”. Review Of Marketing Science, 10, 1 (October), Pp. 1-35. http://bschool.huji.ac.il/.upload/publications/sharonHors/InternalizationofAdvertisingServices.pdf.